From the outset of a project, it is essential to clearly communicate its vision and direction. Affirming the broad direction, explaining why the project is being launched, and its impact on the organization helps create a shared understanding. Sponsors play a key role in giving credibility to the message and setting an example, while broad and regular communication helps maintain buy-in and commitment throughout the project.
For the vision to be understood and shared, it is necessary to demonstrate the concrete value of the project for each audience. What benefits can the group, a particular department, or each individual expect? Adapting the tone and examples according to the audience allows you to answer the key question for each audience: "what's in it for me?"
This approach strengthens understanding, support and ownership of the project.
Communication around the vision doesn't stop at the kickoff. It's important to regularly reiterate and remind others of the project's objectives and direction through newsletters, meetings, steering committees, and other media.
These reminders allow all stakeholders to remain aligned, despite the complexity or duration of the project, and ensure that everyone maintains a coherent overall vision.
Sponsors and management continue to embody the project by giving weight to the message and intervening at key stages. Field representatives and ambassadors translate the vision into concrete actions, relay the messages and contribute to mobilizing the teams.
This combination ensures that the vision is understood, integrated and shared at all levels of the organization.
A clear, shared vision transforms messages into concrete commitments. It helps unite teams and maintain buy-in throughout the project, which is a key lever for success. The next step is to deploy and lead project communication, to translate this vision into actions on the ground.