After deployment, it's essential to review what was achieved: measure adoption, gather feedback, and draw lessons learned to improve future projects. This step allows you to verify that the transformation has had an impact and strengthen the organization's maturity in terms of change management and project communication.
To understand the effectiveness of a project , it is essential to monitor concrete indicators: usage rate of the application or process deployed, frequency of use by business, user satisfaction , perception of added value.
These measures make it possible to identify gaps between the initial objectives and the results obtained, and to adjust, if necessary, actions at the level of the project itself (developments to the application and its user interface, for example) and at the level of communication (to boost adoption).
Communication plays a key role in the success of the transformation. This involves checking whether the vision and benefits of the project have been correctly understood by everyone, whether the chosen media and channels have reached the right targets, and whether users have felt sufficiently supported.
This “post-project” evaluation highlights the strengths and areas for improvement for future iterations of the project, or for future projects.
The final step is to transform these lessons into concrete actions. Gathering feedback from sponsors, managers, relays and users allows for the creation of comprehensive and shareable feedback. These lessons feed into the communication strategy for future projects and strengthen the organization's ability to successfully drive transformations.
Measuring and adjusting communication after a project not only helps verify the effectiveness of the transformation, but also improves the organization's overall maturity in terms of change management and project communication. Each project thus becomes an opportunity for learning and progress for subsequent initiatives.