Once the application is deployed and the project officially closed, the communication work isn't over. The success of a transformation is measured over time: it's important to ensure that the new uses are adopted sustainably, that the benefits are visible and understood, and that the organization doesn't fall back into its old practices. Communication plays a key role here in maintaining momentum, strengthening understanding, and empowering teams to fully embrace the transformation.
After deployment, it is essential to continue to remind people of the meaning of the transformation and the expected benefits, both at the collective and individual levels. This regular reminder prevents the project from being perceived as a simple technical step and helps to anchor the conviction that the change is sustainable.
The consistency of the message is reflected in:
Consolidating a transformation also means ensuring that each user finds their place in the new environment.
Communication can support by promoting:
In this way, communication complements the actions of change management and training teams, highlighting successes and gradually standardizing new uses.
If sponsors and ambassadors play a key role before and during the project, their role is just as crucial afterwards.
They are the ones who can:
By integrating communication into everyday life, we avoid the transformation remaining perceived as a one-off effort linked to the project, and we make it a new, lasting reality.
Consolidating the transformation is not just about repeating the project's messages, but about incorporating them into the teams' daily lives, highlighting concrete successes, supporting uses and relying on internal relays. It is this continuity that guarantees that the transformation, beyond the technical deployment, becomes a lasting organizational success.