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The Lyon Festival of Lights is an enchanting interlude that blends artistic work and popular fervor, technological prowess and historical heritage. An open-air museum where light tickles our senses.
A call for tenders invited the creation of a communication campaign for the 2015 edition of this emblematic festival.
For the occasion, we proposed dressing the Cathedral in its most beautiful robes of light and color. Points that can be seen in the blue night, a multicolored atmosphere that catches the eye of passersby and invites them to dream.
All communication materials were created by our graphic designers: institutional documents, derivative products, posters and program, each contributing to illustrating the visual identity of the event in a coherent and harmonious manner.
Banners and totems were also designed. We offered a variety of communication tools to help the city of Lyon promote its flagship event.
We have integrated different media into their destination environment in order to facilitate the evaluation of their artistic and informative impact.